No Buy Buy For A Baby Of Mine

Yesterday during an afternoon in NYC, I popped into Buy Buy Baby for some market research. While walking through the strollers, which by the way are a MESS, the salesperson said to me "Congratulations!" It took a moment for it to register. Did she know I was opening a baby store and was giving me a thumbs-up on my latest venture? Perhaps she thought I was someone else? Now what probably clicked in your brain when you started reading this, didn't quite settle in as fast for me, but yes BINGO - She thought I was having a baby. Now I get that I was in a baby store, but is that just safe to assume? Wasn't it possible I already had kids and was upgrading my stroller, or perhaps buying a gift for a friend or family member? A little thrown off my game, I just smiled and said, "Oh, I'm not pregnant." To which she replied, "It's a girl! That's fantastic." Um OK...And with that I exited the store and did what any girl would do - found the closest mirror to obsess.

Exciting Day For NessaLee Baby

Today was an exciting day for NessaLee Baby. We hand-picked 3 new lines to carry. Just to give a little background on what the store is trying to achieve - Every parent obviously knows that their life is going to change significantly when their bundle of joy arrives, but does that mean their home needs to become splattered in primary colors (this was a real concern of my friend, Amanda)? The answer is no. There are so many amazing brands out there with baby items that are stylish and can better fit into your lifestyle if that's what you choose. Not every mom and dad are the Winnie the Pooh kind and our customers definitely aren't. We want to give them a place where they can register for everything that will make their home and life welcoming and comfortable to the new baby, but look and feel less chaotic to them, as well as a variety of awesome and stylish gift items.

Drum roll please...

7 A.M. Enfant: As seen below on Jessica Alba's stroller for daughter, Honor. This line is everything I could dream of as far as baby gear is concerned. The color options are beautiful, each piece has so much functionality and the designs are chic. I'm head over heels for the diaper bag, which makes a great luggage carry-on, even when baby isn't present.

Itzy Ritzy: As seen below on Rebecca Romijn's stroller for twin daughters, Charlie and Dolly. The prints on Itzy Ritzy products are to die for. Each one is more modern than the next. Different products they make are car seat covers, peek-a-boo seat covers, burp cloths, snack and wet bags and shopping cart covers that can be used for single babies and twin riders!

Diaper Dude: As seen below on Jason Priestley for son, Dashiell. The number one reason why some men cringe at the thought of carrying a diaper bag is the fact that it looks like a man purse covered in little lambs. Diaper Dude gets rid of that problem with masculine messenger styles in great solids or camo print. No more excuse, Daddy.